Know what every sale really earns you.
We find where your online store quietly loses money, fix it with your OK, and show you the before-and-after on your own numbers. No guesswork, no vanity metrics.
- 9–11 hours
- back in your week
- Days, not months
- from issue to decision
- Every number
- traceable to your data
Where profit leaks
Revenue is loud. Profit is quiet.
Your dashboards celebrate sales. But the money you keep is decided by things no single report shows you together.
Ads that look great
Meta says the campaign is profitable. Your bank says otherwise — because ad platforms count sales differently from your shop.
Products that lose money
A best seller by revenue can be a loss after product cost, shipping, returns and ads. It's often the one you advertise most.
Shipping rules
A free-shipping threshold set years ago can cost more than it earns — or sit just above your typical basket.
Missing costs
When product costs are missing, every margin figure is a guess. We mark guesses as guesses, and help you close the gaps.
Two-minute profit check
Where does your money go?
Move the sliders to match your store. You'll see what's left after product cost, shipping, fees and ads — the number we call profit after ad costs.
A healthy shape. The next question is which products and channels carry it — and which quietly drag it down.
Calculated only from the numbers you enter. Nothing is saved or sent.
How it works
You always know what we did, why, and what happened.
Calm, honest numbers.
The Nordic way: say what you know, say what you don't, and don't oversell.
- Missing is not zeroIf a cost is unknown, we show the figure as incomplete — never quietly as zero.
- You approve every changeWho approved, when, and how is recorded on every change we make.
- We judge on a dateEach change gets a fair waiting time before we call the result.
- Bad results tooNegative and unclear results are shown just like good ones. That's the point.
Questions owners ask
Let's find your first leak.
Tell us a little about your store. We'll reply with what we'd look at first and whether we're a good fit — no sales deck.